Experiential / Digital / Concept / Marketing

At FOUNDRY, we were deeply shaken by the overwhelming number of Syrian refugees reaching Germany, so we decided to take action. We organized a long-distance bicycle tour from Zurich to Berlin with the goal of generating donations to fund sustainable projects for refugees.

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We developed a communication campaign to inspire and steadily grow a team of volunteers. EGO Movement provided all the wheels for the 900km journey from Zurich to Berlin.

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The #drive4help campaign received a lot of media attention and we managed to go far beyond the 20,000 euro donation target.

EGO Movement provided all the wheels for the 900km
route from Zurich to Berlin.

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As a result, we were able to support “Bicycles for Refugees” of the Berlin NGO Rückenwind, a project that helps refugees integrate by learning together with vol- unteers to repair old bicycles.

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