Ego Bike Theft

Campaign

FOUNDRY goes after the bike thief. After arranging a test ride with one of the EGO bikes at our Foundry Inspiring Goods Pop-Up Store, a man named Stefan decided to keep it without paying for it.

Ego Bike

Immediately after we reported the theft to the police, we started a guerrilla campaign with the aim to get our e-bike back.

Ego Bike

With posters all over the city and a website dedicated to finding Stefan S., we made sure he knew that we weren’t happy. Stefan S. got caught eventually and he definitely won’t be stealing more bikes anytime soon.

Ego Bike
Ego Bike
Ego Bike

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