Hansen & Heinrich
Brand Strategy and Brand Relaunch
Hansen & Heinrich is a bank-independent asset manager in Berlin, Frankfurt and throughout Germany. The company has the highest level of expertise in the areas of asset management, asset structuring, real estate services, insurance services, trust trusts and private secretarial services.
FOUNDRY was commissioned to develop not only a new brand strategy. We redesigned the complete corporate design of Hansen & Heinrich. First, the new brand character and brand personality were developed in joint workshops. From this, the new positioning and the new claim “Value for added value.” were created.
The focus of the very modern and at the same time timeless new logo is the commercial “&” sign.
It serves as a connecting element between the two namesakes. Besides that it works as a conjunction of essential corporate values such as “down-to-earth attitude & internationality”, “growth orientation & lasting value”, etc.
Fresh, not too intrusive colours give the brand style and elegance without appearing aloof. A modern, approachable photography stands for warmth and professionalism at the same time. There was also a modern, appealing typography.
The extensive brand relaunch included the stationery as well as the company website, brochures, flyers and catalogs. Social media ads as well as large-format advertisements and public and trade magazines rounded off the package of measures.