Kumbayja
Branding / Strategy
FOUNDRY embraces a new approach of work–life balance with a full branding effort for KUMBAYJA, a new concept designed to give entrepreneurs and corporate teams the chance to live and work creatively for weeks – with fully equipped workspaces and every kind of help and support on hand – on the beautiful Seychelles islands.
Working directly with the entrepreneurs who founded KUMBAYJA, the FOUNDRY team dived into this new way of blending work and life; from strategy, positioning and naming to online execution, we created the brand and helped to find the right expression for its philosophy.
