Launching the World’s Most Private Search Engine in Europe

Startpage is the world’s most private search engine—praised even by Edward Snowden. We were tasked with turning a niche privacy proposition into a culturally relevant message for a broader, digital-savvy audience.

We leaned into the benefit no one else could claim: true anonymity. Under the line “Deine Suche. Dein Ding.” (“Your search. Your thing.”), we built a bold 360° campaign using stylized pixelated portraits, irreverent headlines, and unapologetically private messaging. From wild posters to Spotify ads, the rollout hit the streets—and screens—of Berlin.

The campaign repositioned Startpage from a browser extension to a privacy-first lifestyle choice. The brand gained visibility in Germany’s major cities, spurred new users, and built cultural credibility with a tone that was both smart and subversive.