PERPLEXITY

Launching Perplexity Ai in Germany and beyond

SERVICES

Brand Strategy Launch Strategy Creative Development Multichannel Campaign Hyperlocal Media Planning Media Buying Influencer Partnerships Athlete Collaborations OOH Campaign Digital Campaign

CATEGORIE

Artificial Intelligence AI Search Technology Start-up & Scale-up

LOCATION

Deutschland

Awards

German Brand Award

Excellence in Brand Strategy & Creation Brand Communication

Context

Perplexity entered Europe with a product people needed to experience to understand. The task was not just to drive awareness, but to turn a fast-rising AI challenger into a culturally relevant brand in Germany and build momentum for leadership in a category taking shape.

Approach

oundry led Perplexity’s Germany launch with a multichannel campaign built around the simplest expression of the product: great questions. We developed the strategy, creative platform, hyperlocal media logic and launch assets across OOH, digital and influencer collaborations, creating a system designed to convert public curiosity into real product trial.

Outcome

The campaign turned Perplexity’s German launch into a high-visibility brand moment. Interactive billboards, cultural questions and athlete-led collaborations helped make the product tangible, trialable and memorable, while earning recognition at the German Brand Award for Ambient Media and Outdoor Advertising.

The ultimate influencers

As the launch campaign was planned during the European Championship with Germany as the host nation, we teamed up with German national team players, Marc-André ter Stegen and Niclas Füllkrug, to introduce engaging, sport-themed questions through their social media, sparking curiosity and driving significanttraffic to the platform during one of the most watched events in Europe. The social media campaign worked so well that Foundry continued it with NBA players De’Aaron Fox and Zach LaVine.

+350%

Increase in Perplexity  traffic during campaign

28.6 Million

DOOH impressions

Launching Perplexity Ai in Germany and beyond

German Brand Award

Excellence in Brand Strategy & Creation Brand Communication

The ultimate influencers

Success stories. With proven results.