Branding / Digital / Concept
Strategy / Retail / Campaign
The Swiss start-up Planted, founded in July 2019, brings plant-based meat made from pea protein, pea fibers, rapeseed oil and water to the market. Foundry supports the product launch with positioning, CI, packaging, advertising material and websites – initially in Switzerland, and since November 2020 also in Germany.
After successful positioning and the parallel development of the corporate design, a clear goal is pursued in terms of product packaging from the start: To be as different as Planted itself.
In this respect, it is only logical that the packaging, with its colorful, varied and contemporary, clearly stands out from others Meat substitutes stand out.
Rhyming, prominently placed headlines on the packaging (for the Swiss market even in all four national languages) playfully and clearly pick up the four brand values of taste, animal welfare, climate protection and health.
Extensive advertising, information and POS material for the Swiss and (since November 2020) the German market draws attention to Planted and its products.
A food truck is designed as well as numerous giveaways and social media posts. In addition, there is the design of the website eatplanted.com.
»Creative Coffee« Interview with Sacha Moser about planted.