Branding / Digital / Concept
Strategy / Retail / Campaign
Under the catchphrase #TastyRevolution, Foundry is starting the first large, cross-border brand campaign for Planted – at the same time in Switzerland and just in time for the market launch of the plant-based meat in Germany.
As with the launch of the brand, the focus here is on communicating the four central Planted values of taste, animal welfare, climate protection and health – packaged in a winking revolution that is initiated and led by – thanks to Planted – overjoyed “chickens”.
Goes well with slogans like “No chicken. No cry.” or “Hungry for change.”, the campaign started in Zurich, Berlin, Bern and Freiburg in the usual colorful and varied design – in the form of “demonstrations” and accompanied by cameras. The result was the new #TastyRevolution launch film, which was also provided with a specially produced song.
In addition, there are various short cut variants and other postings for social media, interview films with the Planted founders, local Swiss trade campaigns, the unfolding of a giant banner from the new Planted headquarters in Kemptthal and a #TastyRevolution campaign and participation website.