Films / Concept
FOUNDRY developed an unusual viral film that takes the story of the Lauberhorn Races to the next level, offering the audience a unique insight into SWISS Airline’s involvement in this great event.
Thanks to state-of-the-art camera technology, the audience experiences the rich history of the Lauberhorn Races in a unique, carefully structured format: the film begins with breathtaking mountain panoramas, catching the audience’s attention right from the outset. Next comes the pièce de résistance: an air show with the Airbus A321 and Patrouille Suisse.
Viewers are then transported from the passenger jet cockpit into the goggles of a skier, who continues the Lauberhorn story through Hundschopf and Minschkante right up to the finisg line and its crowd of spectators
The entire story can be viewed from every concievable perspective time and again, revealing something new to discover. Viewers will feel as though they’re right in the thick of the action, flying, skiing, celebrating in the heart of it all.
No less than four 360º camera kits (each with 6-10 GoPros) were used in filming, set atop jets, helmets, cables, skiers, helicopters, drones and much more-a technical challenge which ultimately reflects Swiss’s innovative leadership.
“We wanted our first 360° video to be truly special, a break from conventional ways and means,” says Marco Brutsch (marketing communications campiagns manager at Swiss), adding “We were particularly pleased that we could offer the audience a unique insight into our involvement in the Lauberhorn Races, both in terms of technology and content. And we were also able to reflect SWISS’s passion for unique and innovative ideas.”