FOUNDRY and SWISS Airlines turned a grey and rainy London into a winter wonderland. As part of the Made in Switzerland winter campaign in the U.K, we created an untraditional and innovative marketing effort which turned the old Spitalfields Market into a winter wonderland playground
The screen featured three Swiss guys on a sun-kissed, majestic alpine setting who teased and encouraged passersby to engage in a snowball fight with them.
All they had to do was throw snowballs at the actors on the screen, if the snowball hit one of the actors, the screen would sense it, giving the participant a score towards a prize.
Foundry Berlin GmbH
Blücherstraße 23
10961 Berlin, Germany
+49 30 550 62 119
Foundry Group AG
Hardturmstrasse 76,
8005 Zürich, Switzerland
+41 44 543 65 10
Foundry Comms LLC
220 West 19th Street Floor 12
New York, NY 10011
+1 646 884-0427