PŸUR - Ferrari
We introduced the concept of fast and super-fast in Berlin city, and represented it with two iconic cars, a Mercedes S-Class and a Ferrari 488 GTB. And we drove these exquisite cars around Berlin and we asked Berliners – How fast do you want to be on the road? Fast or Super-Fast.
With competitive product offerings, we did not hold back on being equally competitive in our communication. We put the concept of super-fast internet on the road to be part of our classic media approach.
We turned so many heads, not only pedestrians but also customers of our competition as they were exiting their stores.