AVEATO

Fresh Brand for Germany’s Leading Business Caterer

SERVICES

Brand Strategy Brand Positioning Brand Essence & Core Values Definition Corporate Identity Visual Identity Design Tone of Voice Brand Messaging Typography System Colour System Photography Direction Illustration System Brand Implementation across touchpoints

German Brand Award

Excellence in Brand Strategy & Creation Brand Design & Corporate Brand

Context

As Aveato was growing as a leading business catering company in Germany, the brand needed a boost and evolve with it. The challenge was to sharpen the company’s positioning and translate its entrepreneurial mindset into a clear, distinctive brand that could support future growth and differentiate in a competitive market.

Approach

Working closely with Aveato’s leadership team, we defined the company’s brand essence and core values: performance, innovation, and humanity. These insights informed a comprehensive brand transformation, from a refreshed Corporate identity and confident ToV (“aveato. The business caterer.”) to a modern visual identity system spanning typography, colour, photography, and illustration.

Outcome

The result was a brand identity that made Aveato’s strengths visible at every touchpoint: fresher, clearer and more contemporary, without losing operational credibility. The work helped present one of Germany’s leading business caterers with a more confident face and later earned recognition at the German Brand Awards 2022.

Kaspar Althaus & Alexander Schaad

Founders

“At the beginning, you do not fully realise what a brand investment can do. Five years later, we can say it was one of the best decisions we made. Foundry's work paid off many times over and played an important role in making Aveato one of the leading brands in the category.”

Fresh Brand for Germany’s Leading Business Caterer

German Brand Award

Excellence in Brand Strategy & Creation Brand Design & Corporate Brand

Success stories. With proven results.