Branding / Digital / Concept 

aveato is a business caterer for trade fairs, events, offices and lunches. The company, which was founded in 1999 and operates nationwide, is based in Berlin and has a total of more than 20,000 corporate customers. It is characterized by delicious dishes, a wide range of offers and great service.

Foundry was commissioned to reposition the company and completely overhaul the corporate design.

The brand essence and the three central brand values of performance, innovation and humanity were developed in a joint workshop. In the next step, the logo was rejuvenated and clearly accentuated, a new, self-confident claim was created (aveato. The business caterer.) And the typography and color scheme defined. The latter is characterized by a high degree of freshness and appetite.

The new, fresh product photography and the new, hand-drawn icons and illustrations for a wide variety of applications give the brand elegance and lightness.

The newly revised brand was made tangible on a wide variety of media. Be it social media, the online shop, the website, business stationery, flyers and catalogs, advertising material and giveaways, packaging, employee clothing, the vehicle fleet or outdoor advertising – the new aveato impresses with its aesthetics, style, taste and a good pinch of humor.

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