Rebranding the Energy Leader for a New Digital Era

Outside Switzerland, Axpo wasn’t widely known beyond the energy sector. Yet the company had already evolved into an international energy player with operations in over 30 countries. The challenge was to create a brand that respected Axpo’s Swiss roots while making its relevance clearer to a diverse mix of B2B audiences, public stakeholders, partners, and employees.

We developed a digital-first brand platform built around “The Power of…”, inspired by Axpo’s collaborative culture and diverse energy sources. The new identity was designed to serve complex B2B communication needs, while giving Axpo a more vibrant, future-facing presence across corporate touchpoints, digital channels, and brand storytelling.

Axpo emerged with a bold, unifying brand that energizes employees, partners, and customers alike. The new identity now powers communication across B2B audiences and reflects Axpo’s leadership in shaping a sustainable, forward-thinking energy future.