A Hyperlocal Campaign That Got Everyone Buzzing

As the fastest-growing dating app globally, Bumble sought to expand its user base in Germany and specifically urban centers like Berlin, Munich, Hamburg, Frankfurt known for individuality, humour, and progressive values.

To introduce the brand with authenticity and relevance, we created eight hyperlocal 360° campaigns that tapped into the cultural quirks of Berlin’s distinct neighbourhoods.

The campaign grew Bumble's user base in Berlin by 500% each month. More importantly, Bumble’s brand values were delivered with local specificity, cultural flair, and strategic impact across Berlin.