ALPIAN

Launching Switzerland’s First Digital Banking Platform

SERVICES

Brand Strategy Media & Performance Production Services Corporate Identity Ambassadors Campaign Events Product Development

German Brand Award

Excellence: Brand Strategy & Creation

German Brand Award

Excellent Brands: Banking & Financial Services

German Brand Award

Brand Communication: Storytelling & Content Marketing

Context

Alpian, Switzerland’s first digital private bank, partnered with Foundry to shape the brand launch of its new platform. The challenge was to position a modern private banking offer for the mass affluent—combining technology with human wealth advisors while redefining traditional wealth management.

Approach

For our first campaign we developed the brand insight and campaign platform “No Two Alike”. Based on the idea that every investor is different, the concept used authentic interviews with identical twins to highlight how personal perspectives on wealth shape financial decisions.

Outcome

The campaign positioned Alpian as a distinctive new brand in Swiss private banking. By translating the bank’s personalised wealth philosophy into a differentiating brand narrative and relevant media presence, the launch helped Alpian stand apart from both traditional banks and neobanks.

Amplifying uniqueness

Built on close collaboration with Alpian, Foundry developed the “No Two Alike” campaign, amongst others (performance, influencers campaigns, events) platform to express the bank’s personalised approach to private banking. Through authentic interviews with identical twins across Switzerland, the campaign highlighted individual perspectives on wealth—positioning Alpian as a modern, human-centred digital private banking brand.

Roman Balzan

CMO, Alpian

“Foundry understood our vision from day one—and helped us bring it to life with a campaign that was both human and high impact. 'No Two Alike' captured exactly what sets Alpian apart.”

16M

Impression

825%

ROAS

+25'000

New Clients

Launching Switzerland’s First Digital Banking Platform

German Brand Award

Excellence: Brand Strategy & Creation

German Brand Award

Excellent Brands: Banking & Financial Services

German Brand Award

Brand Communication: Storytelling & Content Marketing

Amplifying uniqueness

Success stories. With proven results.