Campaigning
Copywriting
Brand Communications
Digital Marketing
Category
FinTech
Banking
Wealth management
Location
Switzerland
Context
LIQID, a leading provider of digital wealth management, wanted to bring its newly launched Smart Money Portfolios to a broader audience—combining exclusive investment access with user-friendly simplicity.
Approach
With “Join the Smart Money.” we framed LIQID as both accessible and aspirational with smart headlines and targeted value proposition.
Outcome
The campaign positioned LIQID as a gateway to Smart Money investing. It reached its audience across high-profile media placements and delivered a consistent, brand-defining message in record time.
John Hein
Head of Marketing, LIQID
Mit dem Launch der Smart Money Portfolios bietet LIQID nun das Kernversprechen der Marke einem breiteren Publikum: Kunden investieren jetzt bereits ab 100.000 Euro wie das Smart Money.
