From Zero to Skincare Hero

Cetaphil Skinstory »Swimmer«

Context

Cetaphil is a globally trusted skincare brand, but in Switzerland it entered the market as a new challenger. Galderma needed more than a launch campaign. It needed a market entry that would build relevance fast, sharpen differentiation in a crowded skincare category, and translate dermatological credibility into a brand people could connect with. Foundry was brought in to position Cetaphil for the Swiss market and create the foundations for long-term brand growth.

Approach

Foundry developed a strategic launch platform that turned product benefits into relatable brand storytelling. At its core was Skin Stories — a social-first campaign idea built around everyday moments where skin comfort influences confidence, movement, and self-expression. From strategy and campaign development to creative direction, production, digital assets, pharmacy communication, brochures, flyers, and POS materials, Foundry created an integrated brand system across channels from awareness to purchase.

Outcome

The result was a distinctive and emotionally resonant market entry for Cetaphil in Switzerland. The campaign gave the brand a clear voice, connected storytelling with retail execution, and built a consistent presence across every key touchpoint. It helped establish Cetaphil as a credible, contemporary skincare brand in the Swiss market and was later recognized at the German Brand Awards.

Multichannel rollout

Foundry developed the campaign as a fully integrated launch across channels. Social content, campaign assets, brochures, flyers, and POS materials were designed as one connected system, ensuring Cetaphil showed up with a consistent identity wherever people encountered the brand — online, in pharmacy communication, and at the point of sale.

Social Media Asset für Cetaphil

Cetaphil Skinstory »Date«

Pharmacy and retail communication

Because Cetaphil launched through pharmacies and drugstores in Switzerland, retail communication was a critical part of the brand strategy. Foundry translated the campaign into clear, high-quality materials for pharmacy and in-store environments, helping Cetaphil build trust, visibility, and recognition where purchase decisions happen.

Top Brand

in Switzerland

9 out of 10

Pharmacies

One

German Brand Award

From Zero to Skincare Hero

German Brand Award

digital storytelling & campaign creation

Multichannel rollout

Pharmacy and retail communication

Success stories. With proven results.