- Foundry

Context

Nearly a decade after Foundry first shaped “The Art of Finance,” Swisspartners returned to evolve the brand once again. The task was to present a new generation of financial advisers who combine discretion, personal service and a more confident way of communicating.

Approach

We went below the surface of the traditional look to reveal what the brand really is about: a new generation of financial advisers who know how to expertly combine the art of discretion and the art of innovative communication.

Outcome

The renewed identity united services, culture and communication in one coherent expression. Swisspartners received a fresh view as a modern financial partner with a distinctive voice, a human presence and a clear promise.

Do what you love, swisspartners focuses on the rest

The OOH campaign turned the focus away from financial products and towards the people Swisspartners serves. Each portrait captured a client in their own world, paired with a simple promise: “Das nehmen wir persönlich. Ihre Ziele.” The result was a campaign that made discretion visible through empathy, individuality and a clear understanding of what truly matters to each client.

Sculpting Every Touchpoint

The identity extended into brochures, publications and physical touchpoints. Bold typography, open layouts and personal storytelling gave complex financial topics greater clarity and character.

Do what you love, swisspartners focuses on the rest

Sculpting Every Touchpoint

Success stories. With proven results.